exactly exactly How Robyn Exton grew popular dating that is lesbian Her

exactly exactly How Robyn Exton grew popular dating that is lesbian Her

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Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual females, deficiencies in money for marketing designed she’d head to nightclubs armed with bottles of spirits.

” when you look at the days that are early’d head to nightclubs having a container of sambuca in a single hand, and tequila when you look at the other, and encourage girls to download the application in substitution for a go, ” says the 29-year-old.

Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing outside of the portable toilets handing out wc paper with leaflets marketing the software.

It was back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then further gaining traction many thanks to good person to person.

Launched in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, and also to be into the dense of this burgeoning myspace and facebook scene, the Her software now has one or more million feminine users all over the world.

‘Crazy’

Her came to be from Ms Exton’s frustration with current lesbian dating web sites and apps, which she don’t think had been good enough.

She states the marketplace ended up being dominated by “dating web web web sites which were initially made for homosexual males, and tuned red for lesbians”.

Ms Exton had a business that is inside for this jdate dallas because during the time she ended up being employed by a London-based branding agency, where her client made dating platforms.Continue reading