Blueberry in perfumery

The scents of blueberry evoke sweet gluttony, wild fruit and a touch of nostalgia for the famous jellies which were gently cooked on the fire ... In order to perfect these pretty emotions in perfumes, the creators worked for a note of synthetic blueberry which is similar closer to its natural fragrance.

The magical little bay of Europe and the New World

Bilberry, and its pretty bluish and moiré colors, is known as much for its taste of small wild fruit as for its multiple healing properties. Bilberry was used to treat dysentery, diarrhea, scurvy and the leaves were used to compose remedies to lower the blood sugar level of diabetics.

When the European colonists arrived at what would become America, they discovered there a small almost similar berry, the blueberry, to which they attributed the same virtues as the European blueberry. Americans adopted blueberries for many culinary reasons. However, the Anglo-Saxons attributed to the blueberry a rather strange merit: during the Second World War, the Royal Air Force consumed in phenomenal quantities of blueberries supposed to increase their night vision ... We will never know if it is thanks to the blueberry that the war was won ...

In any case, the little blueberry has never suffered from disenchantment and remains a red fruit widely used in many pastries. Naturally associated with gluttony, the note of blueberry, both very sweet and greedy, had to adorn the pretty floral-fruity scents of the last decade.

Some notes of blueberry in our pretty sweet flavors

The blueberry note therefore appears quite naturally in our fruity floral scents for its gourmet fragrances of red fruits, tender like childhood memories. Bilberry is almost systematically used as a top note in this family of sweet flavors.

MIREA by Molinard, released in 2005, paves the way for gourmet and fruity fragrances with a note of blueberry. The blueberry placed in the top note combines for our greatest pleasure with blackberries and lychee to offer fruity sweets and gourmet and fresh tenderness. Then Very Irrésistible SUMMER SORBET by Givenchy and L'Heure Folle (X) by Cartier, both released in 2009, uses blueberry to marry it with icy notes and cranberry, a rather original entry for the fragrance by Givenchy, where Cartier creates a magnificent blend of red fruits (currant, blackberry, blueberry) associated with pomegranate and pink berries.
For “Parlez-moi d'Amour” John Galliano uses the blueberry note associated in an unprecedented way with ginger and bergamot to offer sparkling and surprising accords of sugars and spices to his resolutely modern and innovative juice. Couleur Kenzo Violet will associate a few years later the note of blueberry with a pretty cocktail of red fruits and violets which leaves a fruity flowery trail that leaves no one indifferent!

It should be noted that perfumers who are relatively careful in their choice of combinations of fragrances with blueberries no longer hesitate to embark on some olfactory daring. Lanvin, for example, has associated the note of blueberry with the sparkling mandarin in “Me” to offer a sweet juice that goes off the beaten track.


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