Coco Mademoiselle Intense, the new powerful personality of the Chanel woman
Initially, it all started with the creation of Coco, a mythical essence made by Jacques Polge, official perfumer of Chanel, in 1984. It was a very personal perfume, highlighting the tastes of Gabrielle Chanel herself. Then, aimed at a new generation of women, this essence became Coco Mademoiselle in 2001. Since that day, she continues to reveal new facets of her personality, becoming in turn an Eau de Toilette or an Extract of Perfume. Today, Coco Mademoiselle is gaining strength. Olivier Polge takes over from his father and introduces us to Coco Mademoiselle Intense.
The image of Gabrielle Chanel in a more intense fragrance
Initially, Coco was a scent loaded with spices and ylang-ylang. It was through him to symbolize Gabrielle Chanel’s taste for the baroque and the Orient. This juice was then loaded with sensuality. Nevertheless, it metamorphosed into a new version, Coco Mademoiselle, in 2001. This time, it was about a fragrance going to the essential, endowed with an extreme purity. Indeed, Gabrielle Chanel has always cultivated a deep love for the color white. This is found in many of her creations and this is how Coco Mademoiselle was thought. Today, it is another facet of her character that Coco Mademoiselle Intense shows us.. This is a clever mix of daring and determination. Coco Mademoiselle Intense is aimed at all women who are not afraid of anything, like the designer herself.
The deep and irresistible breath of the Coco Mademoiselle Intense fragrance
On the olfactory level, this translates into many contrasts. Indeed, Coco Mademoiselle Intense begins with an extreme freshness combining Sicilian orange and bergamot. These citrus fruits are the symbol of Gabrielle Chanel’s liveliness. Then, Coco Mademoiselle Intense evolves towards a more romantic femininity, similar to a huge bouquet of flowers. Jasmine and rose, the two most common flowers in women’s perfumery, are everywhere. Finally, all the power of Coco Mademoiselle Intense reappears in its base. It is a scent intensely dosed in patchouli. This raw material reveals a deep and voluptuous scent. It is accompanied by a warmer, tender and feminine amber accord. This sensuality finally ends with a sweet and seductive vanilla.
Keira Knightley as the face of Coco Mademoiselle Intense
From then on, all that was missing was to represent this perfume by a face. Once again, the house of Chanel has decided to call on Keira Knightley, ambassador of the Coco Mademoiselle collection since 2007. The brand does not shy away from its pleasure in collaborating with the actress: “She is there, she is playing, she is flirting. and ends up running away […] Keira Knightley perfectly conveys the brand’s values: elegance, subtlety, mystery ”. What is more, Keira Knightley also devotes a true cult to Coco Chanel, a free woman endowed with “great strength of character and determination”. This is precisely all that we find in this new perfume.