Emporio Armani Because It’s You, Armani’s new romantic authenticity
Emporio Armani is the name of the young and relaxed line from the house of Giorgio Armani. It made its appearance in the perfume sector in 1998 with the creation of a very first perfume duo. From then on, feminine and masculine essences multiplied within the brand. Once again, Armani has just announced the release of a brand new scented couple. Its two new juices are called Because It’s You for women and Stronger With You for men, respectively. So let’s take a closer look at the feminine version of this carnal duo of perfumes, a juice made by the talented perfumer Anne Flipo.
The floral and luminous scent of Because It’s You
If the Armani house wished to call on Anne Flipo to make this new perfume, it is quite simply because the designer perceives each of these new creations as a real challenge. Anne Flipo is not used to creating overly commercial flavors and always tries to craft very different juices from each other. Her recipes are often multi-faceted, and are just as romantic as they are seductive or temperamental. In fact, her fragrances draw their inspiration from the breadth of her own personality. Here, Because It’s You portrays us an image of authentic , modern and contemporary love . Giorgio Armani said about his niche fragrance:
“Emporio is a brand that speaks the language of the present, and this perfume project captures two essential aspects of our time: on the one hand, the return to true and primary feelings – in this case, love – on the other on the other hand, the increasingly close proximity between men and women, while respecting their respective identities and their individuality ”. It is therefore precisely this mixture of genres associated with a carnal and complicit aspect that we find in the recipe for Because It’s You. This begins with a fruity and sunny blend of raspberry and neroli. Then, romanticism becomes omnipresent. It floods the heart with this fragrance thanks to the presence of rose absolute. The whole is then wrapped in a sweet and carnal vanilla. Finally, musk comes to captivate all of its animal and almost erotic side.
Imaging Emporio Armani’s perfume
However, any fragrance launch would be nothing without an advertising campaign that lives up to its ambitions. To achieve this, the Armani brand called on the French director and producer Fabien Constant. Likewise, Armani has surrounded himself with two major muses. On the women’s side, Because It’s You will be represented by Italian actress and model Matilda Lutz. On the men’s side, James Jagger, son of the iconic Mick Jagger and actress Jerry Hall, will be the image of Stronger With You. Both will appear in a trio of clips of about three minutes and already promise to captivate your television with their carnal complicity, at the same time rebellious, modern and tender.