Scandal In Paris, Jean-Paul Gaultier relies on a scandalously sexy advertisement!
Jean-Paul Gaultier does nothing like the others and likes to be noticed. Thus, if he attaches particular importance to the quality of his raw materials and to every detail of his creations, he does not forget his natural extravagance. This is precisely how the Scandal perfume was conceived in 2017.
As his ad suggested, he embodied the image of a double-faced woman, who could just as easily be an accomplished businesswoman by day, but an indomitable seductress by night. Today, this femme fatale returns and is accompanied by a niche fragrance: Scandal A Paris , the opportunity for Jean-Paul Gaultier to reveal his new advertisement …
Scandal A Paris, the perfume of an infinitely sensual woman
Jean-Paul Gaultier always tries to address each woman with proximity, making in the process almost tailor-made products, sticking as close as possible to her personality. Thus, the Scandal range is already available three times, enough to satisfy every feminine character. Scandal is designed for stylish women. Scandal by Night is more intense. It is designed for scandalous women. Scandal A Paris, meanwhile, is lighter. It is aimed at sensual women. Very springtime, this fragrance relies on three ingredients to seduce you: the freshness of pear, the delicacy of honey and the opulence of jasmine. On the border between sweet perfumery and romanticism, it does not lack temperament and already attracts all desires.
Irina Shayk, the Russian model muse of Jean-Paul Gaultier
To embody his new perfume, Jean-Paul Gaultier has set his sights on one of the sexiest models on the planet: the Russian Irina Shayk, Irina Chaïkhlislamova of her real name (we grant you, very complicated to pronounce! ). Propelled on the front of the stage by the Intissimi brand of which she was the muse, Irina Shayk has continued to string together contracts since then. In one of many fashion magazines, she also became the face of the L’Oréal Paris brand in 2015. Face of many advertising spots, Irina Shayk can already boast of having collaborated with many brands such as La Perla, Beach Bunny, Lacoste, Paciotti 4US, Germaine de Capuccini, Armani Exchange, El Corte Inglés, Blanco, Intimissimi, Martini, Triumph, Victoria’s Secret, Replay, Guess, Versace, Missoni, Blumarine, Alberta Ferretti, Avon, Givenchy,
Scandal In Paris, in retro and extravagant imagery
For this new advertising campaign, Jean-Paul Gaultier relied on a retro advertisement, filmed entirely in black and white. The scene takes place in a fashionable Parisian restaurant. Irina Shayk wanders in this place and crosses a room crowded with guests, simply dressed in a tuxedo jacket and high heels. His minimalist outfit shocked, and the whole assembly cried scandal. Irina Shayk doesn’t seem the least bit intimidated. Glancing at them, she finally joined the couturier Jean-Paul Gaultier at his table, who for his part seemed to enjoy the show!
Find the previous Scandal fragrance ad here !